Trade Mark Guidelines
‘PINK LADY’ is a protected trade mark in more than 70 jurisdictions world-wide.
Within the European Union (excluding the UK) and in a certain number of third party countries (list available on request) Star Fruits is either the master licensee or the owner of the operating rights of the trade mark.
However in general, with the exception of the USA, Mexico and Switzerland, the trade mark is protected throughout the world by Apple & Pear Australia Limited (APAL).
The trade mark cannot be used in a country where this protection is in force without the approval of Apple & Pear Australia Limited or its representative in the country.
The PINK LADY Brand Guidelines Manual is produced by Apple & Pear Australia Limited and is a complete and informative guide covering all elements of the PINK LADY Brand.
The Brand Manual is designed to be directive and informative on the application of the PINK LADY Brand. It is created as a powerful set of resource tools to facilitate the execution in maintaining PINK LADY as a truly great brand.