Cripps Pink - The Variety
- Bred by John Cripps at the Western Australia Department of Agriculture (DAWA)
- Cross between Lady Williams and Golden Delicious
- Bud wood protected from unauthorized propagation by PBR
- Enables owner to collect royalties
- Development of a brand strategy and London launch by dedicated team from DAWA
- Premium quality fruit protected by trade mark originally registered by DAWA
- Scoping of major international apple markets
Trade Mark Development
- Minimum international quality standards delivering consistent quality
- Branding requirements managed through global licensing network
- Promotion royalties invested in extensive campaigns in key markets