Management
The International Pink Lady Alliance Limited (IPLA) has played a key role in promoting, understanding and gathering support for the Pink Lady® product global development strategy.
The IPLA deliver much of its value through its many members located in the major Cripps Pink production areas of the world. Through these members, the IPLA is able to disseminate both technical and marketing information to growers, packers and marketers.
The IPLA is also a strong forum for the development of quality and branding policies that affect global management of the trade mark.
The Pink Lady® brand is supported by a large international group of individuals who are motivated and dedicated, all working together with passion to create Pink Lady® apples as a product that is "so much more than an apple"™.