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Profile

The primary objectives of the company are to:

  • Maintain consistent high quality standards for product sold internationally under the Pink Lady® trade mark.
  • To establish standards for a consistent advertising and marketing strategy for products sold under the Pink Lady® trade mark.
  • Where appropriate, to adopt a uniform and consistent packaging design in order to promote sales of product under the Pink Lady® trade mark.
A manager and secretariat located in Australia provide administrative services to the IPLA company and carry out functions determined by a five person Executive Committee elected from the company directors.

The current Executive Committee and the portfolios for which they are responsible are:

  • Peter Dall - Chairman
  • Jon Durham – Trade mark defence
  • Juan Martin Rosauer
  • Philippe Toulemonde - Commercial
  • Peter Beaven - Technical