History
The International Pink Lady Alliance was formed in September 1999.
As the prospects strengthened for trading apples under the Pink Lady® trade mark, Apple & Pear Australia Limited [formerly Australian Apple & Pear Growers Association] – with the support of the Department of Agriculture in Western Australia – spearheaded the establishment of an international alliance of growers and marketers to protect the integrity of the quality standards associated with the Pink Lady® trade mark.
In October 2001, the International Pink Lady Alliance Limited was established as a company under Corporations Law in Victoria, Australia.
Apple and Pear Australia Limited (APAL), along with the principal trade mark licensees and growers from Australia, Argentina, Chile, Europe, New Zealand, South Africa and the United States were the initial representatives on the International Pink Lady Alliance Limited (IPLA). More recently, representatives from Uruguay and Japan have also joined the IPLA.